data protection

Security and protection of your personal data

We consider it our primary task to maintain the confidentiality of the personal data you provide and to protect it from unauthorized access. That's why we apply the utmost care and the most modern security standards to ensure maximum protection of your personal data.

As a private company, we are subject to the provisions of the European General Data Protection Regulation (GDPR 2016/679). We have taken technical and organizational measures to ensure that data protection regulations are observed by both us and our external service providers.

Definitions

The legislator requires that personal data be processed lawfully, in good faith and in a manner that is understandable for the data subject (“legality, processing in good faith, transparency”). To ensure this, we inform you about the individual legal definitions, which are also used in this data protection declaration:

Personal data “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); An identifiable natural person is a natural person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special features that express the physical , physiological, genetic, psychological, economic, cultural or social identity of that natural person. Processing “Processing” is any operation or series of operations carried out with or without the aid of automated processes in connection with personal data, such as the collection, recording, the organization, arrangement, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or any other form of provision, comparison or linking, restriction, deletion or destruction .Restriction of processing “Restriction of processing” is the marking of stored personal data with the aim of restricting their future processing. Profiling “Profiling” is any type of automated processing of personal data, which consists in using that personal data to carry out certain to evaluate personal aspects relating to a natural person, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person. Pseudonymization “Pseudonymization” is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not identified or identifiable natural person. File system "File system" is any structured collection of personal data that is accessible according to certain criteria, regardless of whether this collection is managed centrally, decentrally or organized according to functional or geographical aspects. Controller "Controller" is a natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; if the purposes and means of this processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law. Processor “Processor” means a natural or legal person, public authority , institution or other body that processes personal data on behalf of the controller. Recipient “Recipient” is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party acts or not. However, public authorities which may receive personal data in the context of a specific investigative task under Union or Member State law shall not be deemed to be recipients; the processing of these data by the said authorities will be carried out in accordance with the applicable data protection rules in accordance with the purposes of the processing.Third party “Third party” means a natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data. Consent A “consent” of the data subject is any voluntary, informed and unambiguous expression of will in the form of a statement or for the specific case another clear confirmatory act by which the data subject indicates that he or she consents to the processing of personal data concerning him or her.

Lawfulness of processing

The processing of personal data is only lawful if there is a legal basis for the processing. According to Article 6 Paragraph 1 Letters a – f GDPR, the legal basis for processing can in particular be:

The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes; the processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps prior to entering into a contract at the request of the data subject person; the processing is necessary for compliance with a legal obligation to which the controller is subject; the processing is necessary to protect the vital interests of the data subject or another natural person; the processing is necessary for the performance of a task carried out in the public domain interest or in the exercise of official authority vested in the controller; the processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data outweigh them , especially if the person concerned is a child.

Information about the collection of personal data

Below we provide information about the collection of personal data when you use our website. Personal data includes, for example, name, address, e-mail addresses, user behavior. If you contact us by e-mail, the data you provide (your e-mail address, if applicable your name and telephone number) will be stored by us , to answer your questions. We delete the data arising in this context after storage is no longer necessary, or processing is restricted if there are statutory retention requirements.

Collection of personal data when you visit our website

If you use the website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you would like to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 Sentence 1 Letter f GDPR):

IP addressDate and time of the requestTime zone difference to Greenwich Mean Time (GMT)Content of the request (specific page)Access status/HTTP status codeAmount of data transferred in each caseWebsite from which the request comesBrowserOperating system and its interfaceLanguage and version of the browser software

Use of cookies

In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive associated with the browser you are using and through which certain information flows to the place that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offering more user-friendly and effective overall.

Other functions and offers on our website

In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you will usually have to provide additional personal data that we use to provide the respective service and to which the aforementioned data processing principles apply. In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound to our instructions and are checked regularly. We can also pass on your personal data to third parties if we offer participation in campaigns, competitions, contracts or similar services together with partners. You can find further information about this when you provide your personal data or in the description of the offer below. If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer .

Children

Our offer is generally aimed at adults. Persons under the age of 18 should not provide us with personal information without the consent of their parent or guardian.

Rights of the data subject

Revocation of consentIf the processing of personal data is based on consent given, you have the right to revoke your consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation. You can contact us at any time to exercise your right of withdrawal.Right to confirmation You have the right to request confirmation from the person responsible as to whether we are processing personal data concerning you. You can request confirmation at any time using the contact details in the legal notice.

Right to information If personal data is being processed, you can request information about this personal data and the following information at any time: the purposes of the processing; the categories of personal data that are being processed; the recipients or categories of recipients to whom the personal data have been or are still being disclosed be disclosed, in particular to recipients in third countries or to international organizations; if possible, the planned period for which the personal data will be stored or, if this is not possible, the criteria for determining that period; the existence of a right to rectification or deletion of the personal data concerning you or to restrict processing by the controller or a right to object to this processing; the existence of a right to lodge a complaint with a supervisory authority; if the personal data are not collected from the data subject, all available information about the origin of the data ;the existence of automated decision-making, including profiling, in accordance with Article 22 paragraphs 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

If personal data is transferred to a third country or to an international organization, you have the right to be informed about the appropriate safeguards in accordance with Article 46 GDPR in connection with the transfer. We provide a copy of the personal data that is the subject of processing. We may charge a reasonable fee based on administrative costs for any additional copies you request. If you submit the application electronically, the information must be provided in a common electronic format unless the application states otherwise. The right to receive a copy in accordance with paragraph 3 must not affect the rights and freedoms of other persons.Right to rectification You have the right to request that we immediately correct any inaccurate personal data relating to you. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data - including by means of a supplementary statement.

Right to deletion ("Right to be forgotten") You have the right to request that the person responsible delete personal data concerning you immediately, and we are obliged to delete personal data immediately if one of the following reasons applies: The personal data are no longer necessary for the purposes for which they were collected or otherwise processed. The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR , and there is no other legal basis for the processing. The data subject objects to the processing in accordance with Article 21 paragraph 1 of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects in accordance with Article 21 paragraph 2 of the GDPR Object to processing.The personal data have been processed unlawfully.The deletion of the personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.The personal data have been processed in relation to information society services offered collected in accordance with Article 8 paragraph 1 GDPR.

If the controller has made the personal data public and is obliged to delete them in accordance with paragraph 1, he shall, taking into account the available technology and the implementation costs, take appropriate measures, including technical measures, to inform data controllers who process the personal data about this to inform that a data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data. The right to deletion ("right to be forgotten") does not apply to the extent that the processing is necessary:

to exercise the right to freedom of expression and information; to fulfill a legal obligation requiring processing under Union or Member State law to which the controller is subject, or to carry out a task carried out in the public interest or in the exercise of official duties Power is transferred to the controller; for reasons of public interest in the field of public health in accordance with Article 9 paragraph 2 letters h and i and Article 9 paragraph 3 GDPR; for archival purposes in the public interest, scientific or historical research purposes or for statistical purposes in accordance with Article 89 paragraph 1 GDPR, to the extent that the right referred to in paragraph 1 is likely to make impossible or seriously impair the achievement of the objectives of this processing, or to assert, exercise or defend legal claims. Right to restriction of processing You have the right to request that we restrict the processing to request processing of their personal data if one of the following conditions applies: the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data, the processing is unlawful and the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data; the controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims , or the data subject has lodged an objection to the processing in accordance with Article 21 Paragraph 1 of the GDPR as long as it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If the processing has been restricted in accordance with the above conditions, these personal data - apart from their storage - will only be used with the consent of the data subject or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons processed for an important public interest of the Union or a Member State. In order to assert the right to restriction of processing, the data subject can contact us at any time using the contact details in the legal notice.

Right to data portabilityYou have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was transferred data has been provided, provided that: the processing is based on consent in accordance with Article 6 paragraph 1 letter a or Article 9 paragraph 2 letter a or on a contract in accordance with Article 6 paragraph 1 letter b GDPR and the processing is carried out using automated procedures.

When exercising the right to data portability in accordance with paragraph 1, you have the right to have the personal data transmitted directly from one controller to another controller, to the extent that this is technically feasible. Exercising the right to data portability does not affect the right to deletion (“right to be forgotten”). This right does not apply to processing that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Right to object You have the right to object on grounds relating to your particular situation to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 paragraph 1 letters e or f GDPR; This also applies to profiling based on these provisions. The person responsible will no longer process the personal data unless he can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. Are personal data If data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes. In connection with the use of information society services, notwithstanding Directive 2002/58/EC, you may exercise your right to object using automated procedures involving technical Specifications are used.You have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1), unless the processing is necessary to fulfill a task in the public interest. You can exercise your right to object at any time by contacting the person responsible.

Automated decisions in individual cases, including profiling You have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision: is necessary for the conclusion or performance of a contract between the data subject and the controller, is authorized by Union or Member State law to which the controller is subject and that legislation takes appropriate measures to ensure compliance with the data subject rights and freedoms as well as the legitimate interests of the data subject or is carried out with the express consent of the data subject.

The controller shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, which includes at least the right to obtain human intervention on the part of the controller, to express one's own point of view and to challenge the decision. This right may The data subject can exercise this at any time by contacting the relevant person responsible.Right to complain to a supervisory authority You also have, without prejudice to any other administrative or judicial remedy, the right to complain to a supervisory authority, in particular in the Member State of your place of residence or place of work or the place of the alleged infringement if the data subject considers that the processing of personal data concerning him or her infringes this Regulation.Right to an effective judicial remedy You have, without prejudice to any available administrative or out-of-court remedy, including the right to lodge a complaint with a supervisory authority in accordance with Article 77 of the GDPR, the right to an effective judicial remedy if he considers that his rights under this Regulation have been violated as a result of processing of his personal data not in accordance with this Regulation.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet use The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in: tools.google.com/dlpage/gaoptout?hl=de. We use Google Analytics to analyze the use of our website and to regularly improve it. We can use the statistics obtained to improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. Information from the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: 353 ( 1) 436 1001.User conditions: marketingplatform.google.com/about/analytics/terms/de/, Overview of data protection: policies.google.com/privacy, and the data protection declaration: policies.google.com/privacy?hl=de&gl= de.This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your Google customer account under “My data”, “personal data”.

Google AdWords and Google Conversion Tracking

AdWords conversion tracking is an analysis service provided by Google Inc. that connects the data from the Google AdWords advertising network with the actions taken through this application. You can find more information about Google AdWords and Google Conversion Tracking in Google's data protection regulations: https://www.google.de/policies/privacy/.

YouTube Video

YouTube is a video content visualization service provided by Google Inc. that allows this Application to incorporate relevant content on its pages. Google privacy policy: https://www.google.de/policies/privacy/.

Google Tag Manager

Google Tag Manager is a tag management service provided by Google LLC. Google privacy policy: https://www.google.de/policies/privacy/.

Newsletter

By registering in our newsletter system, you agree to receive regular information via newsletter. You can withdraw your consent to the use of your personal data at any time. This revocation can be done, for example, by clicking on the unsubscribe button at the end of each newsletter. Once you have unsubscribed from the newsletter, all your data will be deleted from our mailing list. We use this data exclusively to send the requested information and do not pass it on to third parties.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. As the site operator, we cannot influence this use of data.

The use of Facebook pixels is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.

You can find further information on protecting your privacy in Facebook's data protection information: de-de.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at www.facebook.com/ads/preferences/. To do this you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate Facebook usage-based advertising on the European Interactive Digital Advertising Alliance website: www.youronlinechoices.com/de/praferenzmanagement.